ELEVATING OUTDOOR
ADVENTURE TOGETHER
GO Mountain is your partner to entrance in the growing mountaineering market in South America for specialized gear.
Experienced team
With an extensive track record in Brazil and South America we aim to introduce high-performance mountaineering gear into a region with great potential.
Partnership
This partnership seeks to leverage GO Mountain’s local expertise and distribution knowledge to help Your brand penetrate the South American market and become a key player in the outdoor sector.
Go together
As we can offer a faster and safer way, so your learning curve will be shorter, with less investment, and we share some of the risk.
Growing interest:
Google trends show a rising search for trekking, and climbing in South America over the last 10 years( +- 200%). This translates to a potential increase in demand for specialized gear.
The global adventure tourism market is expected to grow at a CAGR of 15.4% from 2021 to 2030, with Latin America being a significant growth contributor due to its rich natural landscapes and tourism investments (Allied Market Research). The World Travel & Tourism Council (WTTC) reported that travel and tourism in South America contributed 8.6% to the region’s GDP in 2019, and this figure is expected to rise.
Opportunity:
South America, has over 436 million people, is poised for growth in adventure tourism, driven by increasing interest in nature-based activities, favorable demographics, and the rise of urban escape trends.
Brazil:
With half of the South American population Brazil has about 300,000 mountaineers in Brazil, with potential growth to 3 million by 2034, driven by it great natural parks, the rise of indoor climbing gyms /walls in urban centers.
Argentina:
With 45 million people, there’s a strong mountaineering tradition: Argentina is home to Mount Aconcagua, the highest peak in South America, attracting mountaineers from around the world, adventure tourism in Argentina, especially in regions like Patagonia and Mendoza, is growing at an annual rate of 8% (Adventure Travel Trade Association).
Chile:
With 20 million people has a low import tax, has also a long mountaineering tradition, with the capital , Santiago, just about 1 hour by car to the Andes.
Next Steps:
Phase 1:
Understand your strategy for South America
Import, Join Venture, Subsidiary
Phase 2:
Market objective
Analyze the portfolio fit for the local Market. Different countries diferente Strategies.
Phase 3:
Use local Structure local knowledge
Use Go Mounting Fiscal, Logistics and Commercial knowledge
The Executive Team
Local Expertise: Our team has over 30 years of combined experience in sales, distribution, and retail in South America, having worked with brands like Puma, Deuter, Petzl, and Sea to Summit. We have a strong track record of introducing and scaling international brands across South America, achieving consistent sales growth in competitive, and complex environments.
Jeroen Servaes
CEO
Over 30 years of experience in Multinationals (Europe, North & South America). Climber in the Andes, and Dolomites. Belgian Honorary Consul in Florianopolis/SC-BR. President Topps Brasil, Marketing-Sales manager Unilever South America. Multilingual MBA Boston Univesity
João Luis Castro
BoD
Marius Bagnati
BD
Top Climber in Andes (Fitz Roy) and Brazil (big walls) Extensive sales experience in the outdoor industry, including companies such as Deuter, Petzl, Sea to Summit, Kailash. Strong relation with the climbing community and specialized shops.
We fit exporter with local market
jeroen@gomountain.com.br
Location
Rodovia Admar Gonzaga, 440 sala 110
Bloco Atlantico - Florianópolis/SC 88034-001